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E-mail and the Web in Organizing and Mobilizing

E-mail is used extensively throughout and across grassroots networks in both progressive and conservative movements to circulate information to engage supporters and volunteers, and to coordinate tactical activities and responses. Its role as a strategic tool depends primarily upon assurances that organizers feel comfortable utilizing an asynchronous approach to communication.


Web is playing an increased role in providing strategic linkages among widely dispersed movements and communities, like the Cyber Picket Line, an international communications portal for union activists which features a World Trade Union Directory.

Organizers' use the web in order to highlight local issues such that they have global resonance, and will encourage people to act locally on issues that affect them by showing them where such activity takes place. The Great Speckled Bird, an "underground" liberal newspaper, features a frequently updated international listing of upcoming and ongoing boycotts; petitions, demonstrations, and strikes. "The Bird" also includes links to campaign targets and their reported offenses, organizers, and deadlines for when strikes are to end (or decision-makers are to meet) are provided on each of the listings, as well as tips for developing protest activities.

In a similar vein, Protest.Net, serves as a public record of community activist and political activity in communities around the world. The concept behind Protest.Net was that the Web was contributing to the further dispersion of progressive activity. Easy to locate URLs were being registered before groups that could benefit from their association could register them. Moreover, there was no definitive source for activists to locate information on what was going on that was timely, up to date, and that could link to similar activities and groups in other countries. Protest.Net will accept notice on almost any activity, as long as it is regarded as progressive, and is not offensive to its user community. It also has begun to syndicate the activist calendar to other progressive websites.

E-mail lists and the Web are also serve as trusted sources of reference information, practical advice, and news, encouraging local voices to share their experiences online in their own words, in order to form a base that can be connected to larger global concerns. There is ongoing debate as to whether the web connects or divides organizing communities. Some argue that different protests have to compete with one another for the attention of potential supporters, thereby slowing actual activity while people try to wade through all of the options available, while others propose that connecting local concerns into global issues dilutes those same concerns, generalizing them to the point of irrelevancy for other parts of the world.